ZOE IN RAD #4 - AVAILABLE ONLINE

ZOE IS WEARING CH003BKCWSH

ZOE IS WEARING CA007L

ZOE IS WEARING CH005WLBS

ZOE DUSCHENE PHOTOGRAPHED BY RAD HOURANI - HAIR BY NICOLAS ELDIN & MAKE UP BY YACINE DIALLO BOTH AT ARTLIST PARIS - SHOT AT LE RED STUDIO PARIS

RAD HOURANI IN VICTOR MAGAZINE

RAD HOURANI - PARIS

5 YEARS OF UNISEX- TORONTO SHOW

RAD BY RH CLASSICS

IN STAGE MAGAZINE

5 YEARS OF UNISEX

PHOTO BY MICHAEL KNUTSON - TORONTO

NY LIVE BY RAD HOURANI

DTK PART 03

PHOTOS BY RAD HOURANI

RAD HOURANI FEATURE IN ARTWORLD : 5 YEARS OF UNISEX

DTK PART 02

PHOTOS BY RAD HOURANI

RAD HOURANI INTERVIEW IN BESPOKE : 5 YRS OF UNISEX

DTK PART 01

PHOTOS BY RAD HOURANI

RAD HOURANI IN FW MAGAZINE

UNISEX BACKPACK BAG012 - RAD #5 - NOW AVAILABLE

RECTANGULAR BACKPACK - FOLD OVER FLAP - 2 SHOULDER STRAPS - ZIPPER CLOSURE - 1 HIDDEN ZIPPER POCKET UNDER FLAP - DIMENSIONS: 11 X 5 X 16 INCHES - 100% LEATHER - HAND MADE IN CANADA

THE UNISEX RAD BASICS

SAMUEL IS WEARING DR008 - CA003 - DR016 - TR002

UNISEX HAND BAG011 - RAD#5 - NOW AVAILABLE

LARGE RECTANGULAR BAG -

LONG ADJUSTABLE AND REMOVABLE SHOULDER STRAP -

2 HANDLES -

ZIPPER CLOSURE -

LARGE ENOUGH TO FIT LAPTOP/IPAD/DOCUMENTS -

SMALL ZIPPER POCKET INSIDE -

DIMENSIONS: 12 X 3.5 X 16 INCHES -

100% LEATHER -

HAND MADE IN CANADA

RAD BY RAD HOURANI #5 VOGUE ITALY

Rad Hourani has built his collection on an idea of genderless dressing. And outerwear is a natural way to explore that. How many women practically live in their boyfriend’s coats and jackets? The central piece for his third collection was a precisely cut, utilitarian, military-style jacket that came in one streamlined shape and two colors (black or olive green.) He then proceeded to elaborate on that idea by adding double-belts, contrasting inserts, hoods, buckles, pockets, and origami-like lapels — each jacket becoming a little more complex than the last. It was an incredibly focused, smartly executed exercise that yielded confident, timeless clothes. Most interestingly, the collection struck the perfect balance between ingenuity and sellability. Rad's unisex dressing could have easily fallen into the trap of being a novel gimmick, but this collection reveals a man determined to develop a successful business.

SHIRIN NESHAT PHOTOGRAPHED BY RAD HOURANI IN VS

STYLED BY ALEXA ADAMS & FLORA GILL - HAIR BY SHAWN MOUNT AT ARTLIST NYC - MAKE UP BY LUC BOUCHARD FOR MAC

COCOROSIE IN RAD HOURANI #8 IN FW MAGAZINE

RAD HOURANI #8 IN BITE MAGAZINE

PHOTOS BY SHANNON SINCLAIR - STYLED BY JAMES M.ROSENTHAL - MODEL ETHAN JAMES

RAD BY RAD HOURANI #5 SCREENS

RAD BY RAD HOURANI #5 MODELS.COM

It’s not easy being green, but Rad Hourani makes the color look gritty and chic with his latest collection for Rad by Rad. For a designer as versed in the mythology of jet black as Hourani is, touches of color serve as important milestones. Only one accent shade is handled each season, but it is explored in a way that feels refreshing. Last season’s moody blues have given way to olive and jade tones that punctuate all those coveted onyx leather jackets and sharp-edged accessories. View the collection for yourself in this exclusive video and Betty Sze’s gorgeous backstage shots – only in MDX.

Fashion Consultant: Patti Wilson
Inhouse Stylist : William Graper
Hair: Ramona Eschbach For ORIBE
Makeup: Luc Bouchard for MAC
Soundtrack : Mekele

Backstage photos: Betty Sze
Text: Janelle Okwodu

RAD BY RAD HOURANI UNISEX COLLECTION #5

RAD BY RAD HOURANI #5 BACKSTAGE IN DOSSIER

PHOTOS BY ALEX SINGH

RAD BY RAD HOURANI #5 IN ROLLING STONE

FASHION WEEK HIGHLIGHT : SURVIVALISM WITH RAD HOURANI BY COLLEEN NIKA

"This is kind of a celebration," designer Rad Hourani told Rolling Stone Tuesday night after presenting another dynamic collection. "Fall 2012. I've been doing this five years now, and it keeps getting better." He offers Howard Roark, protagonist of Ayn Rand's Fountainhead, as a compelling literary twin: "we both embraced the idea of Nothing and made it something."

It indeed is something of a victory for a designer who famously "came from nothing and nowhere" to come this far, especially one whose rejection of conventional sartorial mores risked alienating the gatekeepers of New York fashion. But Hourani has a cult of admirers, usually exquisitely androgynous, severe and dressed in black – the cornerstones of the designer's sinuous aesthetic.

But with Rad by Rad Hourani, the newer, slightly more accessible line he's presenting at Fashion Week, he's been branching out, experimenting with color and cutting-edge agency. An undeniable whiff of military influence resonates from the green and black unisex clothes, though Hourani's regiment of lookalike models always lend an air of imposing, impressive conformity to his shows; it's an extremely powerful way to convey an aesthetic. Yet the designer explained it was "the forest" that inspired the verdant-touched looks – more specifically, the tension between ancient and modern ideals. Indeed, a certain survivalist streak underscores Fall 2012. It's a fitting theme, given the designer's own hard-won viability in his industry.

"I took my two favorite shades of green and put them in the collection, and used it on key garments. It's so hard to find a perfect puffy jacket, let alone one in green," Hourani says. He's also explicitly conscientious about creating highly convertible looks. Who knows what situation you may find yourself in? "My collections are always about transformation and about how you can evolve within the clothes. Everything I show is reversible," he explains, noting the straps, suspenders and zippers prominent in the show all have utility in mind. "The backpacks can be a handbag. There are belts everywhere, so you have options." Thrillingly, these are clothes encrypted with secrets and hidden invention.