Rad Hourani is a designer who sets his own agenda and follows his own rules. His collections are in many ways a rebellion against the fashion industry and its regimented cycles; he creates unisex collections without seasons. Interestingly, he uses himself as his muse, turning to his own tastes to direct his research, and tuning in to his own feelings to develop collections. Some could consider this an odd practice, but after speaking to him face to face, this seems to be the most logical way to work.
SL: What’s the first thing that you do when you start researching or developing a new collection?
RH: I think about what I feel like wearing, that’s the first step, my first step of inspiration is what I feel like wearing.
SL: and then from that, you start your research?
RH: Yes, what fabric I feel like wearing, the shape, the colour, the texture, the way it will be finished, and the likeness. But always with the same rules: unisex, timeless, genderless, ageless and symmetrical.
SL: How would you describe the fashion industry today in comparison to the way that it was ten, twenty years ago? What do you think some of the key changes are?
RH: Its very fast. I have less interest in it now then before but I still design. I enjoy designing but I also love taking pictures and doing videos and film and working with musicians and doing other things as well so my focus is not just on fashion. I see that now it is just becoming a very fast, fast machine. I don’t know if it’s a good thing but…
SL: I think it’s a bad thing
RH: I think so, too.
SL: Your work is very multi disciplinary, if you could own any one piece of art or artwork, what would it be?
RH: Hans Bellmer.
SL: Was there a particular piece?
RH: Any piece.
SL: Where would you put it?
RH: I don’t necessarily like to put pieces in my living area, I like to put them maybe in a hidden place or in a place where I don’t see them all the time so I don’t know where yet. Once I have it, I’ll decide.
SL: Your collections are seasonal and unisex so what challenges, what would you say this causes challenges to the design process or do you think it makes it easier?
RH: I think it is challenging for sure because there is nothing more difficult than doing something that is focused and simple and complex. It is very easy to create something over the top but it is very hard to do something minimalistic yet complex. My vision is set and I know what rules I apply to it, and sometimes it can be more difficult but I am lucky that I have my own self to ask if I will wear these pieces or to create things for myself. So that’s a good thing to be your own muse in a way. That helps a lot.
SL: Can you tell us about a secret favourite spot in Paris?
RH: My new gallery, it’s opening soon! I’m opening my gallery, next month, in the 3rd. And I’m going to have my exhibitions, and my installations and different projects.
SL: What’s the secret to dressing well?
RH: First of all it is to be comfortable and confident in who you are and wearing things that reflect your personality and make your body look as best as possible for yourself. If you are comfortable and confident you can wear a white t-shirt with jeans and look amazing and you can wear extravagant things and look amazing. It depends how you wear it and how you feel inside.
Rad by Rad Hourani is available at Secret Location. His gallery, opening in July in Paris, is at 75 rue Charlot, 75003 Paris.