When we think about something we tend to reject pure concepts, trying to give explanations, a context, superstructures. The process undergone in Rad Hourani‘s aesthetic is diametrically opposite. Symmetry and structure are existing in their true self between ambience and garments, as if a subtle connection flattened the pure concept of designing for the body and those architectonic elements of functionality in a sole entity.


Hidden, meticulous constructions silently act together to delineate smooth and angular surfaces, but they still are not enough to explain those elements of distended powerfulness and masterful consideration imposing a statement on clothes strictly ideated as wearable; against any sign of distortion or alteration, being perfectly asexual even in their development in couture form. Following the introduction of his couture line marking the evolutional span of changes in contemporary culture, the young master of unisex is carrying out his search in the RAD by Rad Hourani line to the point of Collection #6.


Bearing together feminine and masculine elements in the look for pure form as body’s outer structure, Rad Hourani‘s conception of what is unisex goes beyond common acceptance, proudly bringing some feminine elements innate to the male figure to their concealed surface in that extremely balanced, unambiguous way. Trespassing gender, those clothes strongly communicate with the wearer, seemingly bringing everything they come across with to a step further in their considered modernity.The sixth development of Hourani‘s concept sharpen the definition of structures in modularity, sculpting layers of thin and sturdy synthetic fabrics for their folding features on those essentially androgynous muses he focuses on.


The feeling we get from this whole universe is one of a creative mind acting on its upper level, losing roots and normal connections with those commonly obvious starting points to delineate a new source, the zero point of minimalism itself.


Photography by Cecilia Musmeci            Texte by Marta Fattori