Rad Hourani is not just a designer, a photographer, a filmmaker, or an artist. He is all of these at once. His work is an attentive observation of humanity that celebrates neutrality as a defining human trait. The Rad Hourani process advocates non-conformity as the essence of individuality. He sees modernity as an odyssey free of nations, gender, age, race, limits and conditioning.
His vision is centered on the theme of neutrality, boasts different perspectives approached through the media of painting, sculpture, photography, costume, sound and video. The individual artworks comprise one monumental work of art that exposes the foundations of our social, religious, economic, sexual and geopolitical systems, proposing neutrality as a new universal vision. In his own vision, he is sketching a newer, freer way to live.
Born in Jordan in 1982 to a Jordanian-Canadian father and a Syrian mother, he moved to Montreal at the age of 16 to complete high school. Soon after his graduation, he began working as an art director. At the age of 23, he moved to Paris, where he pursued photography and video making. He then created his first UNISEX collection and launched the now eponymous brand, in October 2007, at just 25.
Two years later, he presented his first photo and video exhibition at the Jardins du Palais-Royal in Paris to great acclaim and continues exhibiting his photographic work around the world, in particular at the Arnhem Biennale in the Netherlands, at I.T Gallery in Hong Kong, Art Dubai, Arrtco Gallery in Beijing and Tbilissi for the month of photography in Georgia. Notably, he also presented a film projection at Centre Pompidou in Paris, an interactive installation at the Tate Modern in London, as well as different installations at the FIT Museum in New York, MU Art Center in the Netherlands, and the Herning Museum of Contemporary Art in Denmark. His most recent multidisciplinary exhibitions were presented at the Phi Center in Montreal and at the Canadian Cultural Center in Paris.
In January 2013, at 30, Rad Hourani was bestowed the great honour of becoming an « invited member» of the Chambre Syndicale de la Haute Couture in Paris and since his first Paris Haute Couture show in January 2013, he became the first ever designer to present a UNISEX Haute Couture collection in the history of fashion, and the first Canadian to be amongst the greatest creators.
"I STARTED CREATING WITH A SENSE OF CURIOSITY AND INNOCENCE DRIVEN BY MY 'NO-BACKGROUND' BACKGROUND. NO SCHOOL. NO TEACHERS. NO TELLY. NO BOUNDARIES. NO FORMATTING. I LIKE THE IDEA OF A WORLD THAT WE COULD LIVE AND SHAPE BY OURSELVES, ONLY BY OBSERVING. EACH OUR OWN. MY VISUALS HAVE ERUPTED FROM THIS WORLD OF MINE. THEY ARE GENDERLESS, AGELESS AND LIMITLESS. THEY COME FROM NO NATION, NO RACE, NO RELIGION, YET THEY COULD BE HOME ANYWHERE, ANYTIME. THEY EXUDE THE ESSENCE OF TIMELESS STYLE FOR ANTI-CONFORMIST INDIVIDUALS." - Rad Hourani