DRIVEN BY AN INNOVATIVE APPROACH TO DESIGN AND COUTURE FOR THE PAST 5 YEARS, RAD HOURANI HAS ESTABLISHED A SINGULAR UNISEX VISION AND IS PLEASED TO SHOW THAT HIS NAMESAKE LABEL HAS NOW FULLY COME INTO ITS OWN, REACHING A NEW LEVEL: THE EXCEPTIONAL CRAFTSMANSHIP TREATS THE FABRIC THREE-DIMENSIONALLY, AS AN ARCHITECTURAL ORIGAMI CANVAS. THE UNISEX REVERSIBLE AND TRANSFORMABLE PIECES ARE HANDCRAFTED AND MADE WITH METICULOUS PRECISION AND DEDICATION TO RAD'S VISION: GENDERLESS, SEASONLESS AND TIMELESS. EXCLUSIVE AND UNIQUE THESE PIECES ARE DESTINED TO BE MORE THAN GARMENTS, A COLLECTOR'S ITEM.
RAD HOURANI IS THE FIRST OFFICIAL INVITED MEMBER BY LA CHAMBRE SYNDICALE DE LA HAUTE COUTURE IN PARIS TO DESIGN AND SHOW A UNISEX HAUTE COUTURE COLLECTION IN FASHION HISTORY.