Rad Hourani takes the next step by launching his diffusion line at the Soho Grand Hotel last week.
Despite unbearably hot temperatures, the downtown fashion pack crowded in the Soho Grand’s outdoor garden for the first glimpse of RAD by Rad Hourani, a new diffusion line presented by the up-and-coming Canadian designer. Though it seems a bit premature for Hourani to be launching this collection already, (after all, he’s only been in business for four seasons) he is eager for his dark and minimalist vision to spread. "The team is growing in New York and Paris," Hourani says. "I felt it was the right time to launch the collection, as we’ve been getting many requests about an affordable line from retailers and clients that can’t afford the main line."