With a refined practice that mediates a sensibility of neutrality paired with architectural designs, Rad Hourani has shaped himself as a unique and prominent figure in an industry that has a pervasive desire to conform. “Until now, many people would ask, what [I] think about gender blending and the no gender movement, and for me, none of this equates to unisex. This is making women look masculine [and vice versa]. It’s like crossing borders and that is not what I’m interested in. I’m interested in a neutral canvas in which I take the male and female anatomy and assemble both, to create something purely unisex.” states Hourani. His designs evade the stereotypes of femininity and masculinity, a state where these common implications do not exist, creating an incumbent state of neutrality.


TEXT BY Morgane Kendall




“It’s interesting how [innate] ways of life and shared values amongst different cultures come to [fruition] and can be [adopted] in different societies,” outlines Hourani. “I won’t say it inspired me, but that it made me take neutrality to a different level and push it even more. Constantly travelling and living in new spaces has made me realize the [fluidity of culture] and its notions – its impact on society.” Jordan-born and Canadian raised, Hourani’s cultural upbringing has had a profound impact on his career. These inherent implications of gender coding have allowed Hourani to question its effect on a societal dress code, stating that his garments can often be seen as armor deterring labels while fostering confidence to protect ones uniqueness: “I want my garments to promote a lifestyle that has no limitations.”

The young creative has garnered a lot of attention internationally with his label, most notably as the first Canadian and unisex designer to receive consideration as an advising member of haute couture by the renowned Chambre Syndicale de la Haute Couture in Paris. Some of Hourani’s garments take up to one month to construct and perfect, being recreated at least four to eight times. Of his designs, he states, “I have always been a perfectionist about quality and construction in everything I do but I never thought my name, or a unisex label for that matter, would ever be thought of in the same regards as haute couture. It can be mathematically complex and doing the construction has a certain intricacy as well.”

With the subject of androgyny and gender fluidity being a rising topic of conversation in the media, it is crucial to have a figure present to convey the true identity of neutrality amongst gender within fashion. His designs give a voice to those who defy stereotypes of gender normative roles portrayed through a conventional uniform. “I find that recently [there] have been very intense interviews requests about notions of gender. Most say I’m an ambassador of unisex but [what] I find disappointing is that I’m [not] seeing unisex. I find brands are making women’s clothes on men and men’s clothes on women, or mixing both together but the feminine and masculine elements are all there. I don’t see anything that is purely unisex. It has to be a neutral object that gives [an] option to the person to make it feminine or masculine. Just saying genderless [or] gender fluid, I find it almost insulting somehow.” States Hourani.







After the establishment of his eponymous label, Hourani feels it is only now that he is really starting to communicate the notion of unisex through his designs. “The first five years were really hard work in terms of communication. People were not used to the notion of unisex [in terms] of design and construction. In the past there was always a [clear] distinction between men and womenswear and I think it took a while to understand a brand that really offered pure unisex garments to all genders.” – It is not easy nor is it common for a designer to create a successful unisex pattern. With no formal training or education in design and what Hourani describes as a “naïve dream,” the young creative spent his time studying the human anatomy, a meticulous task requiring nearly two years to perfect his gender-neutral canvas, which has become an intrinsic element to his architectural figures. With a documentary and retrospective on his 10 Years of Unisex, Hourani is focusing on perfecting his namesake label, investing in their online and in-store presence to cultivate a deeper understanding of his realm of a-seasonal designs.