The RAD HOURANI landscape, independent from conventions designated by society and industry, is a laboratory : its mandate is not limited to definition or discipline. Since the launch of his unisex brand in 2007, Hourani has exhibited internationally, including regarded institutions such as Joyce Gallery Palais Royal (Paris), RA / MoMU (Antwerp) and the Palazzo Morando (Milan).


Presented at the Arnhem Mode Biennale 2011, Rad Hourani proposes UNFRAMED a multimedia installation. Using light itself as the only element, the piece acts as a viewfinder into the eco-structure of the Rad Hourani universe. Visceral, intimate and all encompassing, UNFRAMED represents a utopian vision of fashion explored through video and sound.