U N I S E X
C O U T U R E
-  2012 - 2013

Rad Hourani invented the first gender neutral patterns in 2007, in addition to a new sizing system specific to a complete unisex wardrobe. In conceiving his revolutionary concept of ready to wear collections, the works of art aim to initiate a non-binary dialogue through the medium of costume.

The creations were exhibited through the discipline of runway performances in Paris in 2007 at “Dominique Fiat Gallery”, and later in New York from 2008 to 2012 at “Yvon Lambert Gallery”, and others. His dedication to worldwide communications, with an ongoing presence in media and press interviews exposure, acts as a form of activism. The critique via his art practice reminds the audience that the limiting preconceptions in present ethos and rules of costume history are deeply intertwined with human inequality.

In 2012, Rad Hourani was approached by The “Chambre Syndicale de la Haute Couture” in Paris, to become an “invited member”, with the endorsement of Sidney Toledano at “Christian Dior Couture”.

Embodying an innovative spirit, Rad Hourani then became the first to both create and introduce a gender neutral collection in the history of “Haute Couture”, in January of 2013. This moment confirms the necessity of genderless status within a historical institute.

Rad Hourani “Unisex Couture” live performances make use of the medium of runway installations, at the CCC “Centre Culturel Canadien” in Paris, as continuous manifestations of his vision, to break the stereotypical narrative found in the dressing codes of society.

The reveal is beyond typical androgyny or any counter cultural movement, and becomes an elevated craftsmanship of the arts, proposing an urgency for the acknowledgement of gender neutral presence in institutionalized spaces.

The work has been exhibited at various institutions, including the “Herning Museum of Contemporary Art”, “Cooper Hewitt” museum, “Arsenal”, “MU Art Center”, “FIT Museum”, “Tate Modern”, and others. His one of a kind ensembles are preserved by private collectors and museums, such as “The Fine Arts Museum” of Boston and others around the world.

© 2013 RAD HOURANI

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