rad hourani unisex couture art project

UNISEX COUTURE - 2012-2013

Rad Hourani invented the first gender-neutral patterns in 2007, in addition to a new sizing system specific to a complete unisex wardrobe. In conceiving his revolutionary concept of ready-to-wear collections, the works of art aim to initiate a dialogue on non-binarity through the medium of costume.

The creations were exhibited through the discipline of runway performances in Paris in 2007 at the "Dominique Fiat Gallery," later in New York from 2008 to 2012 at the "Yvon Lambert Gallery," and others. His dedication to worldwide communications, with an ongoing presence in media and press interviews, acts as a form of activism. The critique via his art practice reminds the audience that the limiting preconceptions in the present ethos and rules of costume history are deeply intertwined with human inequality.

In 2012, Rad Hourani was approached by the "Chambre Syndicale de la Haute Couture" in Paris to become an "invited member," with the endorsement of Sidney Toledano at "Christian Dior Couture."

Embodying an innovative spirit, Rad Hourani then became the first to both create and introduce a gender-neutral collection in the history of "Haute Couture" in January of 2013. This moment confirms the necessity of genderless status within a historical institution.

Rad Hourani's "Unisex Couture" live performances make use of the medium of runway installations at the "Centre Culturel Canadien" in Paris as continuous manifestations of his vision to break the stereotypical narrative found in the dressing codes of society.

The reveal is beyond typical androgyny or any countercultural movement and becomes an elevated craftsmanship of the arts, proposing an urgency for the acknowledgement of gender-neutral presence in institutionalized spaces.

The work has been exhibited at various institutions, including the "Herning Museum of Contemporary Art," "Cooper Hewitt" museum, "Arsenal," "MU Art Center," "FIT Museum," "Tate Modern," and others. His one-of-a-kind ensembles are preserved by private collectors and museums, such as "The Fine Arts Museum" in Boston and others around the world.

 

© 2013 RAD HOURANI

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UC#9 SERIES - 2012

INKJET PRINT ON ARCHIVAL PAPER  -  VARIABLE DIMENSIONS -  EDITION 1/1

Unisex Couture Performance © 2012 Canadian Cultural Centre, Paris

UC#10 SERIES - 2013

INKJET PRINT ON ARCHIVAL PAPER  -  VARIABLE DIMENSIONS -  EDITION 1/1

Unisex Couture Performance © 2013 Canadian Cultural Centre, Paris

UNISEX COLLECTION #10 - 2012

MIXED MDEIA - VARIABLE DIMENSIONS

In the "Rad Hourani 5 YRS OF UNISEX" Book by Phoebe Greenberg. © 2013 PHI Foundation for Contemporary Art

UNISEX COUTURE ENSEMBLES - 2012-2013

MIXED MEDIA - VARIABLE DIMENSIONS -  EDITION 1/1

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